Hotel Brach Madrid

For those who want to immerse themselves in the vibrant soul of Madrid while staying in a Starck-designed artistic cocoon.

The Evok Collection group’s new stopover outside France, Brach Madrid settles with panache on the mythical Gran Via, in a building with a white 1920s façade, between memory and modernity. Entirely redesigned by Philippe Starck, the hotel blends nostalgic poetry, Iberian sensuality and festive spirit to embody the magnetic energy of the Spanish capital. Its 57 rooms, including 4 suites, tell the story of a love lost and found through a sensitive accumulation of selected objects, scribbled drawings and evoked memories.
The restaurant, warm and vibrant, pays homage to the bohemian cafés of the Generación del 27, while the patisserie celebrates the sweet art à la française, under the Madrid sun. As a counterpoint, La Capsule, a futuristic 400 m² spa, invites you to a holistic reconnection, between hammam, infrared sauna, oxygenation chamber and floatation baths. At any hour of the day, the bar, a theater of mirrors and folkloric evocations, becomes the beating heart of the hotel, between Spanish village and couture cocktail.

• The ideal location, on the Gran Via, a lively and eclectic thoroughfare, and a stone’s throw from Madrid’s theaters, museums and rooftops.
• Philippe Starck’s vision: a story woven into every object, every material, every contrast.
• The contrast between raw textures and sophistication, Andalusian rusticity and Parisian elegance.
• The restaurant as a literary stage, where Dalí, Lorca or Buñuel might have sat between two surrealist dreams.